The French Estonian Chamber of Commerce is excited to announce that Decathlon, the world-renowned French sports retailer, has joined our ranks as a Platinum Member. With its establishment in Estonia last year, Decathlon is not only raising the bar for sports
enthusiasts but also contributing to the local economy in a significant way.

To introduce the voices behind this exciting collaboration, let’s hear from two key figures who have played a pivotal role in forging this partnership between Decathlon and the French Estonian Chamber of Commerce.

Ivan Kiss, Head of Decathlon Estonia, shares his thoughts on the significance of this new
membership:

“Becoming a member of the French Estonian Chamber of Commerce marks an exciting step for Decathlon Estonia. We look forward to building stronger relationships with the French-Estonian business communities, share our passion for sport, and contribute to the growth of partnerships.“

Violaine Champetier de Ribes, President of the French Estonian Chamber of Commerce, expresses her enthusiasm for this collaboration:

“We are thrilled and proud to welcome Decathlon to the French Estonian Chamber of Commerce. Decathlon is not only a leader in sports retail but also one of the most beloved brands among the French people. Their commitment to making sports accessible to all aligns perfectly with our values of fostering community engagement and promoting a healthy lifestyle. Having Decathlon as a member strengthens our network and exemplifies the innovative, people-centered businesses that we support.”

A Sports Retail Giant in the Baltics

Decathlon’s store in Estonia is nothing short of impressive. Spanning an enormous 6,000 square meters, it is officially the largest sports store in the Baltics. This vast space is dedicated to providing customers with an exceptional range of sporting goods, from equipment for outdoor adventures to gear for team sports, fitness, cycling, and much more. Whether you’re a seasoned athlete or someone looking to try a new hobby, Decathlon has something for everyone.

Decathlon Store information:
Location: Kurna Park (near Ikea)
Address : Kangrumetsa tee 3, Kurna, 75307 Harju maakond
Opening hours: everyday of the week from 10.00 until 20.00

More Than Just a Store: A Hub for Community Engagement

What truly sets Decathlon apart is its commitment to fostering an active lifestyle within the community. The store features three external playgrounds, all available free of charge. These include:

● Padel Court: A dedicated space for the rapidly growing sport of padel, offering an excellent opportunity for players of all levels to enjoy the game.
● Kid Workout Zone: Designed to encourage physical activity in children, this space is a fun and engaging area where kids can exercise and play.
● Multifield Playground: A versatile field for both football and basketball enthusiasts, inviting players of all ages to come together for a match or pick-up game.

By offering these free-to-use spaces, Decathlon is reinforcing its mission to make sports accessible and enjoyable for everyone.

A Growing Team and Economic Impact

Decathlon’s expansion into Estonia is not just about providing top-quality sports gear. In its first year of operation, the company achieved an impressive turnover of €15 million, quickly becoming the third-largest sports retailer in Estonia. This significant achievement underscores the brand’s strong presence and the high demand for its products in the region.

Decathlon is also contributing to the local economy by employing an average of 60 teammates, with the number fluctuating seasonally. This team of passionate sports lovers is at the heart of Decathlon’s customer service experience, ensuring that shoppers receive personalized advice and support.

A Bright Future for Sports in Estonia

Decathlon’s arrival marks a pivotal moment for the sports retail industry in Estonia. As the company continues to grow and invest in the local community, it is sure to inspire more people to engage in physical activity and explore new sports. The Chamber of Commerce is proud to welcome Decathlon as a Platinum Member and looks forward to the positive impact they will have on both the economy and the active lifestyle of Estonians.

Stay tuned for more exciting developments from Decathlon and the Chamber of Commerce as we continue to promote business growth and healthy living in Estonia!

About Decathlon: A Global Sporting Leader

Founded in 1976 in Englos, in the north of France, Decathlon has grown into one of the world’s leading sports retailers and manufacturers, catering to both beginners and high-performance athletes alike. With a global workforce of more than 101,000 teammates, Decathlon operates 1,749 stores in 78 territories, providing innovative sporting goods across a wide range of disciplines.

In 2023, Decathlon reported impressive financial results, including a global turnover of €15.6 billion and a net profit of €931 million. Digital sales accounted for 17.4% of the Group’s revenue, reflecting a steady increase in online commerce. The company sold 1.19 billion products globally, making sports accessible to a broad audience.

A Sustainable Future

Decathlon is also committed to sustainability, reducing its absolute carbon emissions by 10% compared to 2022. Circular sales reached €420 million, with 1.02 million second-hand products sold across 43 countries. The company operates 1,712 repair workshops, having repaired 2.78 million products in 2023 alone. 86.2% of the electricity used in its operations comes from renewable sources, further underscoring its commitment to environmental responsibility.

Commitment to People and Communities

Decathlon is not only about sports products but also about fostering an inclusive and engaged workforce. 46.1% of its teammates are women, and the company represents 86 nationalities. Remarkably, 93% of Decathlon’s employees are proud to work for the company, with 56,119 teammates owning shares in the company—representing 56% of the workforce.

The Decathlon Foundation continues to support local communities, with 118 new projects launched in 2023, benefiting 45,000 people across 22 countries.

Decathlon’s mission is clear: “Move people through the wonders of sport,” helping everyone lead healthier, happier lives in a more sustainable future.

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